NOMAD WITH L Brand Growth Studio

06 / AI

AI Adoption
& Model Training

From finding the work worth handing to AI, to getting your team to actually use it. We start with the simplest approach that solves the problem, and train models only when it's truly needed.

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Sound familiar?

  • Leadership wants AI, but nobody knows where to start
  • Everyone uses ChatGPT their own way, with very uneven results
  • Company knowledge is scattered, so AI can't answer questions about your own business
  • You worry that customer data pasted into AI could leak
  • You've heard you need to "train a model" and aren't sure it's worth the money

AI projects rarely stall because of the tools. They stall because nobody decided which problem to solve first.

How we roll it out: start with one task

Workflow review → Pick a pilot task → Small pilot → Team training → Go live → Measure

Prove it works on one task, then expand to other teams. Steadier than a big-bang rollout, and easier for people to accept.

What we offer

01 / ASSESSMENT

AI readiness & roadmap

  • Interview each team and map repetitive work
  • Judge which tasks suit AI and which don't
  • Prioritised rollout plan and budget
  • Data security and internal usage policy

02 / TRAINING

AI tool training for staff

  • Hands-on ChatGPT, Claude and Gemini
  • Role-based exercises: marketing, support, admin
  • Prompt templates and an internal playbook
  • What data is safe to use, and what isn't

03 / ASSISTANT

Custom AI assistants

  • Connected to your documents, FAQs and product data
  • Customer-support bots and internal Q&A
  • Answers cite their source so people can check
  • No model retraining: faster and cheaper to launch

04 / FINE-TUNING

Model fine-tuning

  • First, check whether fine-tuning is really needed
  • Training data cleanup and labelling
  • Fine-tuning, testing and side-by-side evaluation
  • Deployment and maintenance guidance

Don't rush to train a model

Most companies that want "an AI that knows our business" can get there with a custom assistant: the AI looks up your own documents first, then answers from them. It usually costs far less time and money than training a model, and when your documents change, nothing has to be retrained.

Fine-tuning pays off when you need the AI to follow a consistent tone, format or judgement, and you already have enough good examples. We'll help you tell which case you're in, and we won't open with the most expensive option.

Who it's for

SMEs starting with AI Brands and shops with heavy support volume Teams with lots of internal documents Marketing teams scaling content Managers planning an AI budget

Related services

  • GEO: getting ChatGPT and Google AI to recommend your brand
  • AI-assisted video and ad creative production
  • Insightify data insights × AI analysis

Start with one small task

Curious what AI could do for your team?

Book a free 30-minute call and we'll find the one piece of work most worth handing to AI first.

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